Case Study
Marketing Analytics Dashboard
All marketing platform data, one dashboard
Client
Multi-Client Marketing Teams
Role
Data Architecture, ETL Design, Dashboard Development
Built By
Xylator AI
Platform
GoHighLevel
Overview
Marketing teams were tracking performance across fragmented platforms. Xylator AI centralized all data into a BigQuery warehouse to deliver a single source of truth through real-time Looker Studio dashboards.
✕The Problem
- • Data spread across multiple tools and platforms
- • Heavy reliance on manual spreadsheet reporting
- • Inconsistent metrics and conflicting numbers
- • Slow access to actionable insights
✓The Goal
- • Centralize data from multiple platforms
- • Eliminate manual reporting workflows
- • Update metrics in near real-time
- • Enable data-driven decisions at scale
Key Results
- 80% reduction in manual reporting effort
- Single source of truth for all marketing data
- Real-time campaign performance insights
- Scaled effortlessly as data volume increased
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The Solution
BigQuery Data Warehouse
Ingested, normalized, and cleaned datasets from multiple sources into a scalable schema.
Automated ETL Pipelines
Built automated data refreshes that eliminated manual spreadsheet work and reduced human error.
Looker Studio Dashboards
Delivered intuitive, real-time visualizations with advanced filtering for campaigns and channels.
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